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The Evolution of Social Media and Business
Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that...
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The Business of Social Media: B2B and B2C Engagement by the Numbers
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service...
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The Business of B2B Social Media
Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business...
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Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands...
Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with...
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The Rules of Smarter Engagement
To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by...
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Engage Against the Machine: The End of Business as Usual
One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing....
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Disrupting the B-to-B-to-C Model
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to...
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Innovation is a gift worth getting: Competing for the future starts with...
Every day when you get to the office, there is a surmountable volume of work that greets. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings,...
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Whatagraph: 10 Fresh Ways To Be More Visible on Instagram
Pam Neely of analytics app Whatagraph.com recently used Brian Solis as a case example, in an article on new ways companies can be more visible on Instagram. Excerpt: Solis made the usual quote-style...
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V by Viacom: What VidCon Revealed About the Future of Brand and Creator...
Nicole Bitette of Viacom’s “V” blog recently did an overview of 2018’s VidCon, and extensively quoted Brian Solis’ event keynote address. Excerpt: In the event’s keynote, Brian Solis, principal...
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Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About...
In Sean Callahan’s LinkedIn article “The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,” Gingiss – a keynote speaker, author and experience consultant – offered his...
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