Clik here to view.
The Evolution of Social Media and Business
Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that...
View ArticleClik here to view.
The Business of Social Media: B2B and B2C Engagement by the Numbers
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service...
View ArticleClik here to view.
The Business of B2B Social Media
Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business...
View ArticleClik here to view.
Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands...
Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with...
View ArticleClik here to view.
The Rules of Smarter Engagement
To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by...
View ArticleClik here to view.
Engage Against the Machine: The End of Business as Usual
One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing....
View ArticleClik here to view.
Disrupting the B-to-B-to-C Model
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react. Consider what happened to...
View ArticleClik here to view.
The Human Dimension of Digital Transformation
Seems that everyone is talking about digital transformation these days. Not a day goes by when I don’t hear a new voice or see a new book, post, report or conference on the subject. It would be...
View ArticleClik here to view.
5 Questions Defining the State and Future of Digital Transformation
I recently presented at event in San Diego. My goal in doing so was to help attendees reframe the problems they were trying to solve and introduce new opportunities that would help them go back to...
View ArticleClik here to view.
How to Get Unstuck
I received a note from a dear friend while on the road with what seemed to be a simple request. “Would you have time to make a 60 second video that shares advice for how to #GetUnstuck?” Easier said...
View ArticleClik here to view.
Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as many innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini,...
View ArticleClik here to view.
How to Be More Influential
Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence:...
View ArticleClik here to view.
Build Platforms, Not Just Products
Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from...
View ArticleClik here to view.
Building a Brand Through Experience Design
Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer...
View ArticleClik here to view.
Why I Study Disruptive Technology AND People
Sometimes I struggle with trying to stay present and relevant. There are so many thought leaders and personalities with exceptional marketing behind them. All I can do is share my work and hope it...
View ArticleClik here to view.
Why Do Many Politicians Use Music Without Artist Consent
Guest post by Monica Corton (@momusing) Via The Guardian: Rock band Queen have lodged the latest protest against Donald Trump after the presidential candidate played the band’s famous anthem We Are...
View ArticleClik here to view.
The Inspiring Story of the FCC’s Digital Transformation [Podcast]
I’m excited to announce Digital Outliers, a new podcast series that I’m hosting that features some of the brightest minds who are exploring the ways digital technology is transforming (and disrupting)...
View ArticleClik here to view.
Uber Loses $1.2 Billion by Q2 2016: The Hard Costs of Innovation and Disruption
Goodbye sharing economy, hello to the on-demand economy… Bloomberg’s Eric Newcomer reported that on a recently Uber quarterly call with shareholders, the company’s head of finance, Guatam Gupta...
View ArticleClik here to view.
The Human on the Other Side of the Screen
I was in New York recently meeting with the IBM Watson team. While there, I had the the opportunity to sit with Robert Schwartz in the company’s Astor Place studio to record a podcast for a new...
View ArticleClik here to view.
Human-centered CX: Uniting stakeholders across the enterprise
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that choose...
View Article